People moves: William Houston steps down from BAT as Jordyn Eskijian joins Metronet

plus Todd Friedman leaves his role at accolade

William Houston, formerly head of investor sustainability at British American Tobacco (BAT), has stepped down from his role after five years at the company.

After joining the firm in 2020 as an investor relations manager, Houston later took on the role of senior investor relations manager and ESG manager, before being promoted to head of investor sustainability in 2022. Prior to that, he held various roles on the buy and sell side covering consumer goods.

He has been a frequent speaker at IR Impact events, including most recently at the ESG Integration Forum – Europe, held in London in November 2024. The company has been nominated for three awards at this year’s IR Impact Awards – Europe.

William Houston (left) speaking at the ESG Integration Forum – Europe in 2024

BAT, a FTSE 100-listed firm which owns brands including Dunhill and Lucky Strike, is also currently searching for a new chairman to succeed Luc Jobin, who has chaired the firm since 2021, according to Sky News.

Announcing the move on LinkedIn, Houston writes: ‘After five rewarding years in investor relations at BAT, recently more focused on sustainability, it’s time for the next opportunity. I’ll be taking some time off over the summer with my young family before exploring new roles.

‘I want to pass on huge thanks to my BAT colleagues – I’ve learnt so much working with you all and have appreciated your teamwork and positivity. Looking forward to staying in touch!’

Over in the US, Jordyn Eskijian has taken up a new role as treasury and capital markets manager at Kansas City, Missouri-based internet service provider Metronet.

She joins the privately-listed company after more than five years at H&R Block, where she started as a rotational financial analyst before moving into an IR role. Last year, she was nominated for the rising star award at the IR Impact Awards – US 2025.

Writing about the move on Linkedin, Eskijian writes: ‘I’ve officially started a new chapter of my career at Metronet as its treasury and capital markets manager! I’m thrilled to join this innovative, fast-growing company and dive into a new industry full of learning and growth opportunities.

‘As I make this transition, I am filled with gratitude for the last five and a half years at H&R Block…Thank you to everyone who has been a part of my path so far. Here’s to new beginnings!’

Elsewhere, Todd Friedman has announced that he is leaving his role of senior vice president, investor relations at San Francisco, California-based Accolade, following the company’s acquisition by fellow healthcare technology company Transcarent.

Prior to his five years at Accolade, Friedman worked at SAP for five years as chief customer officer for the firm’s cloud business group and business networks and applications division, after joining the firm as vice president of corporate strategy for the business network group. Before that, he worked as vice president of investor relations at Concur Technologies.

Writing on LinkedIn, he says: ‘Thank you to everyone who welcomed me into your lives and led me on this journey. I’m going to take a minute to reset and recharge, and then find the next thing that lights my fire like this job did. If you think you know where that is, let’s talk (but maybe after I sit on a beach for a bit).’

Finally, Nasdaq-listed insurance company Porch Group has appointed John Campbell as its new vice president of investor relations.

Prior to joining Porch, Campbell worked on the sell side for more than 14 years, serving most recently as managing director at Stephens where he led coverage of real estate-related stocks.

‘We are thrilled to welcome John to Porch,’ says Shawn Tabak, Porch Group’s CFO. ‘His extensive capital markets experience and deep relationships with investors will be valuable as we continue to execute our strategic initiatives and communicate our growth story to the market. John has been covering Porch over the last several years and knows our business well. We are excited to have him join at the start of this next exciting chapter in our company’s journey.’

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