Measuring site tour success: what it takes to get people out of offices and into yours – and why these events remain as important as ever
‘One of the biggest benefits of getting investors on the ground with us is that they get to experience the culture of Tractor Supply,’ explains Mary Winn Pilkington, the firm’s senior vice president, investor relations and public relations, talking about…
Featured deep dives
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‘Learning from those who came before you is instrumental to success’: FedEx’s Matt DeBerry on becoming an IR Impact rising star
It’s often said that IR is always a team sport. Even for solo IROs, who somehow manage to juggle all their responsibilities alone, the profession is always about making connections both internal and external, getting up to speed with your company, your market and your wider ecosystem.
Published 18 hours ago -
Measuring site tour success: what it takes to get people out of offices and into yours – and why these events remain as important as ever
‘One of the biggest benefits of getting investors on the ground with us is that they get to experience the culture of Tractor Supply,’ explains Mary Winn Pilkington, the firm’s senior vice president, investor relations and public relations, talking about some of the drivers behind bringing analysts and investors out of their financial centers and into the real world of Tractor Supply Company. ‘You can talk about culture on an earnings call or put it on a slide, but it is very different when you see it firsthand. When investors spend time with our store managers, meet our vendor partners,…
Published 22 hours ago -
‘Our goal is to automate as much of the surrounding work as possible, so we can spend more time talking with investors’: how Block’s IR team made an AI bot
How much time do IR teams spend answering very similar questions from investors? Probably more than they’d like to publicly disclose. But for the team at US payments company Block, freeing up that time was the focus of developing a first-of-its-kind AI tool.
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The CFO: ‘The biggest lesson is not to overcommit; that’s a surefire way to lose credibility,’ says Hut 8 finance chief
Mark Eidelman, who joined energy infrastructure firm Hut 8’s IR team from NextEra Energy in June 2026, isn’t the first person to hold the head of IR position at the company. But, as CFO Sean Glennan explains, there was something of a gap between Sue Ennis’ leaving in March 2026 and Eidelman’s appointment. That’s because of how important IR is to the company, explains Glennan: management wanted to take their time to make sure the hire was just right. In the interim, Glennan himself dived right into the IR work. Here, he talks to IR Impact about taking the conservative…
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‘We start every earnings Q&A with retail shareholders’: inside IR at Robinhood
When Jack Riehemann, director and head of international investor relations at online broker-dealer Robinhood, talks about the biggest challenge of his career, he’s also talking about his biggest achievement: the turnaround in sentiment of a company that launched to democratize investing before finding itself in something of a post-Covid slump.
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The risk in silence: what the Gulf’s IR teams learned from war, volatility and uncertainty
It’s hard to imagine a more intense start to the lead role at an IR association than Reza Eftekhari has had as CEO of Dubai-headquartered Meira. Joining the Middle East’s IR association in October last year, he had just a few months of normality before the region – along with its stable, reliable capital markets – were plunged into uncertainty. ‘It’s been an eventful introduction, but in many ways it’s also reinforced exactly why organizations like us exist,’ says Eftekhari. ‘While the circumstances have been challenging, they’ve also accelerated important conversations about resilience, communication and the evolving role of IR.’…
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How Anta Sports broadened its investor reach – and took home three IR Impact trophies in the process
Multiple factors – from geopolitics to regulatory changes and capital movements – have been reshaping the Hong Kong equity market in recent years, driving companies like Hong-Kong-listed Anta Sports to shift their IR strategies to better focus on long-term institutional investors, strengthened ESG credentials and expanded engagement with global fund managers. Suki Wong, vice president of IR at the sportswear firm, talks to IR Impact about her award-winning IR strategy and how she has been attracting shareholders with that coveted long investment horizon. At the IR Impact Awards – Greater China 2025, Anta Sports took home the trophies for best…
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Featured research
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Playbook: How to build a long-term relationship with retail
When it comes to investor relations and retail investors, there is a disconnect – a gap in engagement that offers a real opportunity for those companies that build a meaningful relationship with retail.
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Playbook: The future of earnings calls
The earnings call is a high-pressure, essential marker in the IR calendar. It is also an area where companies are increasingly going their own way. This might be behind the scenes in their prep and post-earnings KPIs or it might be front-and-centre with an AI avatar of management. The common denominator in the future of earnings calls is the individualism that is emerging – from regional trends down to single companies at the forefront of change. Today’s earnings calls are all about modular elements that you can pick and choose from in order to deliver an earnings call that works…
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Rules of engagement: How leading IR Pros are using modern intelligence techniques to identify investors with influence
Investors are becoming more selective in their engagement and less predictable in their voting, driven by a growing focus on company-specific issues, customized voting approaches and the rise of pass-through voting. At the same time, tighter regulations and more sophisticated activist strategies are making direct communication harder, increasing pressure on IR professionals to act earlier and more strategically. This playbook goes beyond ownership data to help identify who truly influences investment and voting decisions, spot early shifts in sentiment and prioritize the investors who matter most, enabling more targeted engagement, better-informed conversations and stronger investor support. Download this playbook to: …
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Playbook: The value of IR in an increasingly passive investment landscape
ETFs, index funds and other ‘passive’ instruments are making up an increasingly large part of the investment universe. But such investors are far from passive in their appetite for engagement from IR teams and are increasingly demanding specialized attention from issuers. Understanding how fund flows are impacting companies – and turning that data into actionable, strategic intelligence – is a key challenge facing IROs in 2026.
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Corporate Governance Forum
About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…
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Corporate Governance Awards
About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…
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Forum – AI & Technology
About the event A year ago, the conversation around AI within investor relations centred on adoption and implementation: which tools to use, how to implement them and how to manage the associated risks. Today, the landscape has evolved significantly. AI is no longer an emerging concept for many IR teams,…
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